Corporate Entrepreneurship: Building an Entrepreneurial Organization

Corporate Entrepreneurship: Building an Entrepreneurial Organization

Paul Burns / Feb 29, 2020
Corporate Entrepreneurship Building an Entrepreneurial Organization The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency Companies need to be adaptable
  • Title: Corporate Entrepreneurship: Building an Entrepreneurial Organization
  • Author: Paul Burns
  • ISBN: 9780230542631
  • Page: 214
  • Format: Paperback
  • The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic In short, they need to act in an entrepreneurial manner Corporate Entrepreneurship is about the ability of a largThe secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic In short, they need to act in an entrepreneurial manner Corporate Entrepreneurship is about the ability of a large organization to make the most of commercial opportunities, to innovate, to do things differently It is about developing an organizational and strategic capability to not just manage change, but to embrace and action it Paul Burns innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business He then demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company Corporate Entrepreneurship pulls together many themes from leadership, culture, creativity, innovation, strategy, and marketing in a coherent and accessible form.
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      Paul Burns

    About "Paul Burns"

      • Paul Burns

        Paul Burns Is a well-known author, some of his books are a fascination for readers like in the Corporate Entrepreneurship: Building an Entrepreneurial Organization book, this is one of the most wanted Paul Burns author readers around the world.


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